Burson Marsteller has been the world’s largest PR agency since 1983 with offices on every continent and in many of the world’s most eminent cities. It is now part of the WPP Group, the largest network of agencies in the world.
Burson-Marsteller has expertise to encompass all manner of communications whether business to business (B2B) or business to consumer (B2C) and has a reputation for international new product and brand launches as well as crisis management having delivered these services to some of the largest organisations on earth.
We were therefore delighted when we were approached to work with BM on their client account for the launch of the new Ford Focus, and the experience solidified our experience of working in multi client and agency environments on campaigns that involved brand teams from one of the most recognisable company logos in the world.
The campaign required our direct and digital marketing skill to be brought together with the BM network over very short timescales. You can read about the resultant email marketing campaign that we produced in our projects section.