The art of marketing business to business requires a thought and step process shift if it is to deliver the results that clients demand. ROI is also complex to deliver as it can be derived from cutting costs as well as adding to the sales bottom line. The process that results in a sale is usually more complex and so the touch point model required to influence this is far more involved. There is often a complex set of stakeholders each with a view to consider and to keep informed throughout the project development process. This type of campaign places a much greater emphasis on understanding relationships and individual motivating factors. Be Different has widespread experience working with clients to involve stakeholders in the decision making processes. Early stakeholder engagement is often the key to successful project delivery.
Our processes acknowledge the need to acquire prospects, initiate a relationship, building need, and anticipation of demand and our strategic approach recognises that each business is different. Our approach is highly bespoke and brings together our client’s in-depth experience of their product and services and our own experience across a wide range of market categories. This covers technology, financial, legal services, medical, training, sales channel, engineering, manufacturing, heavy industry, logistics, aerospace and automotive industries. We also have experience of CSR and sustainability communications.
To find out how we can help you build your B2B business, simply get in touch with us for an initial consultation (which is free) so that we can put a plan together of where and how we could help you.