The team includes members who have worked with household name brands and have won awards for their creativity and effectiveness.
We take this experience and passion to work with our clients and gain a full understanding of consumers, and the company’s values and aspirations. We then use this to look at new angles to attract new customers without alienating existing ones. For this we make use of our own proprietary tools in order to gain the insights that we need as well as bespoke research and of course our client’s own expert knowledge to create a full profile of who our prospect is, where they are and the drivers which will lead them to make a buying decision.
The product is at the heart of all B2C communications and so we work to gain a full appreciation of it along with its strengths, perceived weaknesses by consumers and where it sits in its product category amongst competitors. By matching consumer research with product research we are able to set our creativity to work to develop messaging which is relevant, and current. The campaign strategy develops from this and is matched to the online and offline tactics that are available to us.
We would also be delighted to talk to you about how we can help you gain insights into your customers and increase the results of your marketing, so please contact us to find out in more detail how we can help you.
