Brand development is more than simply having a logo or a strap line. We see branding as a visual representation of an organisation. In our view, it is a lot like the DNA that makes up a living entity.
Brand development in practice
We work with our clients to discover the values that the organisation has. We then look at how these carry through to business practices and ethics. Branding is at the core of an organisation and so knowing what the core beliefs are is essential. We then look at the industry you operate in, and look for ways in which we can make you stand out from your competitors, and not simply blend in with the crowd.
We work with language and images to create and develop your overall identity and then look at how it is to be portrayed to your customers, prospects, staff and stakeholders across print and online media. Every brand has to be budget conscious and we understand that your company must be portrayed at its best at all times, but that this must be done cost effectively. Brand development doesn’t have to cost the earth. Our clients prove that quality and cost are not always inseparable.
Brand development and brand creation
Whether we create a brand from scratch or develop an existing brand to suit growth and progression, we have a process that we follow which includes our clients at all stages and enables us to work together in order to produce the perfect result.
Our brand development work
We have developed brands for the likes of Frontier Carbon, CarbonSoft, Maintel, and Balance.
If you are looking for absolute creativity and brand development for your organisation then we would be delighted to talk to you to see how ideas can be made into a reality.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
