Planning is a more complex task now. The inception of online and mobile media has moved significantly since the old days (which are not that long ago) where there were columns for print, direct response, PR , TV and radio.
We pride ourselves in planning what is going to be the right online media for a particular brand and not simply follow the latest hot trends, and all this means that we take responsibility for our clients online budgets and constantly seek to get a better deal for them and increase their ROI for effectiveness as well as reach.
In support of this we make use of our own tools as well as publicly available information sources to look at exactly where a profiled set of targets are likely to spend their time and when they are open to receiving messages from our clients. This media mapping is proprietary technology to us and we are able to offer it to all our clients in planning campaigns.
In one example this technique proved that the current darling of online media (Facebook) was unlikely to produce meaningful traffic that would convert to an increase in actual sales. Instead it showed that a better result (for a smaller budget) could be achieved by concentrating on blogs and forums outside of Facebook.
With this also comes our expert analysis to interpret results and make appropriate recommendations to make the best use of a client’s budget (for the client), and to deliver the best ROI possible.
We add to this our great skill at producing ad formats for PPC, and display advertising to provide effective ads that perform in the most appropriate media. Our clients find this approach unusual and refreshing so please contact us to discuss how we might be able to help you.
