Social Media Marketing
Social Media Marketing is an incredibly important discipline within a company’s online marketing activity. In today’s digital marketing landscape, it is to be ignored at your peril.
Social media marketing and campaigns are for some, still a relatively recent venture. However the discipline itself has been around for some time. At Be Different we’ve been active in Social Media for over 15 years. This means that we have as much experience as anyone, and a lot more than most.
At its heart, Social Media is actually very simple. It enables an organisation to enjoy a one to one relationship with its customers. Moving the relationship from being very impersonal and at arms length, to being very personal.
Traditional media only enables a one way conversation. Social Media makes it possible for customers to actively take part in a dialogue, and redresses the balance in the consumer’s favour. It makes companies accessible to their customers. Being active within this space also benefits important aspects, such as Google organic search.
Creating a focused and high quality social media marketing strategy, using interesting and valuable content, develops important connections with customers. If done well, it should raise your audience and customer base dramatically.
There are two basic strategies for using social media as a marketing tool. The first is the Passive Approach. This is where individuals share information on platforms such as forums and blogs. The activity is then used for marketing purposes and is generally an inexpensive source of intelligence. The second is the Active Approach, where a company targets a specific audience through social media platforms. Both of these approaches enable the conversion from customer interest to customer purchases.
Fostering a company’s reputation and customer participation through social media channels, harnesses customer engagement and loyalty. These two things are often hard won and can be invaluable.
We understand that all of this can be quite daunting for companies who are not used to it. There is also a whole set of etiquettes and jargon to navigate. We are able to handle all of this as part of our service. Be Different focus on identifying new business opportunities as well as listening to customer feedback and complaints. Alongside identifying brand reputation issues, market research and competitor intelligence.
To support this we have developed our own social media tools that are some of the most powerful of their kind. They are also unique to us. This means we can provide an outstanding service to our clients.
We have developed social media solutions and run social campaigns for the likes of AHDB, Potato Council and Frontier Carbon, as well as CarbonSoft and British Lion Eggs.
At Be Different we believe that if Social Media is to be of any benefit to you, it should have a goal and fit in with your overall marketing and business strategy.
All of this is what makes our social media offer different from our competitors. It also means that you can be secure that you’re receiving the best possible advice.
We’d love to talk to you about how social media could benefit you. Give us a call and one of our friendly team will be happy to help.
