Polar UK Online Marketing is one of our newest and most exciting accounts. We were appointed following a competitive pitch and beat off some very large agencies. Polar really liked our strategic approach to marketing. We spent a lot of time looking at the marketplace for their products. Wearable technology is advancing all the time and there is high demand for the newest and the best products.
Polar was one of the first names in this industry sector. They have an innovative range of products despite ever increasing competition. These competitors can be small or even some of the largest brands on the planet. Polar therefore has to do a lot with the budgets that they have. We understood that from the outset and were only too happy to become their champion.
Polar UK Online marketing research
We undertake rigorous research with all our projects. The technology we use enables us to compete with much bigger brands and make budgets go further. We pledge for every campaign that we genuinely care about our client’s brand and spend the budget as if it was our own money. This means looking at all the marketing and advertising options out there in order to select the ones that are going to be most effective.
Choice of media for Polar UK Online Marketing
For Polar we selected a media multiplier of SEO, PPC and Remarketing using Banner and Responsive Ads on the Google Network. We looked for keywords built around sport and fitness terms that invited consumers in to view the full Polar range of fitness monitors, heart rate monitors, activity trackers, smartwatches and bike computers. 
Our ppc text ads engaged the audience and provided a strong customer journey. This led from the keyword through the ad and onto the Products landing page. Consequently high motivation was already present amongst the audience as they researched the Polar products.
As each product was researched, Remarketing lists built up and the customer journey continued. Users were then Remarketed based on the products they had researched previously.
We expect a large proportion of the audience to conduct their own price research. Therefore we did not measure success purely by orders on the website. Success was counted instead based on demand from channel sales partners for Polar products. Having said that, every pound spent in media also saw a return of 2:1 on the Polar site. These clear measures of success have already made the campaign an important case study for us.
Please get in touch if you would like to hear more or discuss how our innovative media tactics can help you make more profits.
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