AHDB Meat Export is part of the Agricultural and Horticultural Development Board (AHDB). Its role is to promote and enhance the competitiveness, efficiency and profitability of the UK’s beef, lamb and pork farming industry. It does this by increasing sales overseas. Be Different were appointed to deliver the AHDB Meat Export Website. This Followed a competitive pitch where our ideas showed a clear vision. Consequently we were also asked to establish online communications for the export division as well.
The Website provides access to information, products and services. These enable overseas buyers to find UK suppliers and establish trade communications. In addition it provides a list for British exporters to contact foreign importers . The organisation is a leader in it’s field. It provides knowledge and a communication resource for the industry. The website therefore provides worldwide access to essential trading information.
AHDB Meat Export website design
We placed our design focus on the quality of British produce. The style of photography conveys the rich grazing pastures of the UK and the quality of meat it produces.
The website has successfully provided information to foreign importers on how to import from the UK. Whilst the audience is not huge it is highly specialist, and so the site enjoys regular repeat traffic.
We developed the Meat Export site in 2011, meatexport.ahdb.org.uk. We continue to support it and enhance it’s features throughout the years.
We’re also involved in digital communications including e-newsletter mailings. For this we have established a dynamic link between the website and an Electronic Customer Relationship Management (eCRM) platform. As users sign up to services on the website, this information is securely shared and stored in the eCRM database. A series of Email templates allow administrators to set criteria and send out personalised emails to the audience. The system therefore provides a valuable communications service for the British meat industry.
At Be Different, we have a great deal of experience working with large organisations across International borders. Consequently we are in a great position to add value to your international project. Please get in touch to discuss how we can help
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