Tonik Energy are a new entrant into the consumer energy market. They provide gas & electricity to homeowners but they also have a mission for the entire industry. What if it was possible to use less gas & electricity and still enjoy a comfortable home without compromise? That is what they set out to do in the energy industry.
Tonik Energy differentiate in a very competitive market
There are a few things that make Tonik Different. They brought in 100% renewable electricity for their tariff and quickly established that they were the cheapest provider doing this. Renewable gas is a lot harder to supply but it was added to the list of goals. It meant that Tonik could offer renewable energy and great prices. What made the difference was the way that Tonik embraced Smart Technology to create an offer for the 21st century. Smart meters were the first part of the offer that gradually built up to include storage batteries, solar panels and wind turbines. This meant that consumers could create and store their own energy and use it when supply was at its cheapest. It really is a completely different way of looking at things.
SEO and PPC in a very competitive marketplace
Tonik Energy are a team of experts with lots of experience in the industry. Consequently they knew how to put a great company together. They needed an agency that could win a place in a highly competitive market with budgets that were a lot less than the main players. We thought we were perfect and they agreed.
Firstly we took over the Pay Per Click activity and had an instant impact by reducing the Cost Per Click and increasing the Click Through Rate. Then we worked together to create content that could win traffic. This worked across natural search and Google Adwords. The problem with this sector is that many large companies have very large budgets and unless the landing page content is perfect then costs soon spiral out of control. We knew how to achieve perfect Quality Scores in Google Adwords. Consequently we were able to win traffic at very good prices against all of the Big 6 Energy suppliers.
At the same time we provided SEO services to boost organic search for agreed keywords and phrases that also produced high volumes of traffic.
We achieved the best results ever because we had to. Anything less would have been stamped out by the competition. It does however prove that we can take on absolutely anyone in search marketing and win.
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