Social media marketing links into our other services to provide you with another way to build traffic online. We use the various social platforms to promote content for our clients. These include:
How we use social media marketing channels
We use the social media marketing channels as an advertising platform in order to identify audiences that match our client’s target profiles. The more time we spend on the targeting, the better results we get. Therefore our data tools and skills are at the centre. Virtually everyone is on social media now with different platforms finding audiences based on age, location, demographic and interest. That means the audiences are huge. Unless you target effectively, then offers can get lost in all the noise. That is where our data analysis and audience identification skills make the difference.
It is important to also say what we don’t do with social media. We believe that managing your social media community is best done in house by our clients. Our services compliment this by driving traffic to client websites and the community channels that they run.
Retargeting audiences with social media marketing
Effective retargeting has the potential to rescue lost sales but a lot of retargeting activity is very poorly executed by many agencies. The result is that consumers are followed across the web with ads for products they have already bought. Our retargeting is much more specific because we use data and event analysis to create narrow audiences. This means that we execute fewer ads but we also make sure that the people we see our ads are genuine prospects. There are three key triggers to this. They are:
- Timely
- Relevant
- Personal
We make sure that our ads are optimised for both recency and frequency. The goal is to fit within the agreed time window for purchase, and we analyse results to decipher where the optimum point is. We also listen to social channels through our marketing platform to create a model of how the audience responds to our messaging. This kind of intelligence goes beyond simple post boosting and pushes our service into a different league.
We also use technology to create a personal experience for customers on landing pages as this increases the likelihood of conversion. Therefore each ad is part of a unique experience for the individual audience member. It initiates a direct conversation that can be extended on client’s social channels or directed towards their website for a conversion. Ultimately this builds into an important step when looking at attribution modelling.
We would be delighted to explain more about how our advanced social media marketing techniques can add to your marketing mix so please get in touch if you would like to know more.
